By Andrew Hendricks
Microsoft recently announced that their hyped, in-progress, “Unity-oriented” next operating system will officially be called Windows 10. Their reason for skipping over 9 is still unclear at this point, but we can imagine the answer lies somewhere between the lackluster success of the touch-oriented Windows 8, and Microsoft's desire for an easier marketing campaign.
Asked about the new OS and the jump to 10, Microsoft's VP of Operating Systems, Terry Myerson, said at the press event following the unveil: “Windows 10 will run on the broadest amount of devices. A tailored experience for each device. There will be one way to write a universal application, one store, one way for apps to be discovered purchased and updated across all of these devices.”
With all the mentions of “One” we will be hearing, it is almost surprising they didn't decide to throw out counting entirely and just call it Windows One.
Currently Microsoft 10 is set to release to the general public “later in the year” 2015. What makes the Windows 10 name especially humorous is that it was an April Fool's InfoWorld.com article JUST LAST YEAR, with a headline that read: “Deeming Windows 9 'too good to release,' Microsoft execs shelve follow-up to Windows 8 and proceed to Windows 10.”
In saner branding and naming news, Microsoft announced that they would also drop the “Bing” name from their app store. Functionality will remain unchanged for these apps, but they will henceforth be referred to as MSN Apps. While it may have been Steve Balmer's dream that Bing becomes a commonly used verb (it's half the syllables as Google!), at least Microsoft is now acknowledging that just like Gretchen in Mean Girls couldn't force “fetch” on her friends, no amount marketing is going to get even their own employees, let alone Joe P. Consumer to un-ironically utter the phrase: “I'll just Bing it real quick.”
If you are itching to see how Windows 10 stacks up against your current OS, “Technical Preview” Beta-testing for Windows 10 is currently up, and you can apply to be one of the first to play with and document your experience by going to the Windows website and signing up for their Windows Insider Program.