ASUS Smartphone Fails to Live Up to Brand

By Rae Avery

Laptop and PC manufacturer ASUS wants to cash in its chips and win big with its new line of smartphones and mobile devices, but are they worth it? How do they stack up against iPhone and other products we know and love? ...And who is ASUS anyway? It’s not a name that comes to mind when thinking of smartphones, but it might soon be up there with Samsung and Apple.

In 1989, a group of four ambitious hardware engineers all working for the same company, decided to strike out on their own and developed ASUS, a humble little tech enterprise that made motherboards. Today, nearly 30 years after its launch, ASUS designs and manufactures everything from laptops to flat screen TVs to sophisticated data storage. The hard-working, Taiwanese "multinational computer hardware and electronics company” continues to grow and expand its product line, and in 2013 the business boasted a $21.4 billion profit. According to the ASUS website, “ASUS takes its name from PegASUS, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.” Wow. That's quite a lofty promise from a tech company. Let's see if ASUS can take that vision and manifest it into quality products, by taking a peek at some of their newest, fresh off the line devices.

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Andrew Hendricks

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