Apple Car: the Open Secret

By Kayla Robbins

Rumors are swirling about Apple’s intentions to develop its own electric vehicle. The alleged project even has its own cool, secretive internal nickname - Project Titan. From that name, I’d be expecting an electric boat, but maybe they’re just trying to throw us off the trail. Though the tech giant has always been secretive about its new releases, and rumors regarding their products arefrequently proven to be unfounded, there may just be something to this one. There’s no denying that- if true, this will be a big, innovative project. Bigger than bendable smartphones. Bigger than the Apple Watch, for sure. Elon Musk, founder of Tesla, an electric vehicle that would rival the apple car, spilled the beans about this open secret. “It’s pretty hard to hide something if you hire over a thousand engineers to do it,” Musk told the BBC. 

Early Indications

Apple has shown some signs of moving toward integration in the automotive industry already. There is a lot of potential for collaboration between the smartphone and auto industries, fromkeyless entry advances to smart entertainment systems. Its recent soirée into in-car computing,CarPlay, is evidence to this effect. CarPlay transforms dull onboard computer operating systems with the familiar functionality and aesthetic of the Apple UI, right down to the rich app ecosystem. All the user needs to do is plug their iPhone 5 or later into the dash of a compatible vehicle, and the phone will treat the car’s infotainment center as a monitor of sorts. All the computing still takes place in the phone, but it’s broadcast to the bright, convenient display of the vehicle. It’s a system that has been built from the ground up to work around the way we use cars and their onboard computers, emphasizing safety, accessibility, and fluid voice commands. Could this be a test run of a system originally designed to be incorporated into Apple’s own car model?

Andrew Hendricks

Editor-in-Chief and founder of, a website that serves as a hub for freelancers to get new material workshopped and published, as well as an on-demand content platform for websites and new businesses.